Employment

Senior Designer, The Royal Society of Medicine | February 2017 - Present

Lead designer within the Communications Department of a major UK medical non-profit supporting healthcare professionals through events and membership services. The Royal Society of Medicine delivers over 150 in-person and online events annually, and is a leading provider of postgraduate medical education.

Key Projects: RSM Visual Identity Refresh, Tackling Health Inequalities, Better healthcare for better lives - 5 year Strategy and Annual Reports

• Lead and manage the in-house design team, overseeing project delivery and ensuring a high standard of creative output across all media.

• Design and produce all RSM marketing materials for print and digital – from initial brief through to final production – with a focus on member acquisition and retention.

• Responsible for key publications, including the RSM’s Annual Report and strategic documents such as organisational strategies and philanthropic proposals.

• Design and code responsive HTML/CSS email templates for use across marketing campaigns – including newsletters, event promotions, and member communications – with a focus on continual performance optimisation.

• Deliver comprehensive visual support for both online and in-person events, including flyers, posters, banners, holding slides, animated intros, and Zoom assets – working in collaboration with AV and digital teams.

• Maintain and evolve the RSM’s brand guidelines, ensuring visual consistency while introducing new creative directions. A key project nearing completion is a major brand refresh project (due for launch summer 2025) which I led on. This included a full visual audit, stakeholder engagement, internal team coordination, and presentation of concepts to senior leadership and the RSM council.

• Provide organisation-wide guidance on the RSM’s visual identity, supporting colleagues across all departments to ensure brand integrity in all print and digital collateral.

• Manage and maintain the RSM’s image and media library; create custom illustrations and graphics; source and purchase stock imagery; serve as in-house event photographer/videographer; and coordinate professional photography of facilities.

• Line manage and mentor junior designers, balancing workloads, delegating projects, and creating a collaborative and growth-oriented team culture.